Brief: To launch Nerolac Virus Guard paint in India during Covid times.

Side Note: The execution had to be simple because we were using one of Bollywood’s biggest star in the shoot when the pandemic was peaking in India. A shoot that would normally take a few hours took almost 12. All this with half the crew at our disposal.

Client: Nerolac Kansai Paints Limited

Agency: FCB Ulka

Creative Team: Keegan Pinto, Anindya Banerjee, Ninad Nashikkar, Shailesh Khandeparkar, Dattadri Kothur

Account Management: Kulwinder Ahluwalia, Amreta Barnard